May 2017
Nike has built a new LED popup track in the Philippines. The track is shaped like the sole of Nikes LunarEpic Shoes.
Sports
Running Shoes that Give You Tips on How to Run Better
Human Movement, Signals, Techology
Altra
April 2017
The Altra Torin IQ, created by Tech Firm iFit, is a running shoe that monitors how you run. While you’re running the shoes give you feedback on how to run better. The shoes also connect to an app, where you can view the data from the shoes.
A Bag that Cleans your Gym Clothes
Human Movement, Signals, Techology
Paqsule
March 2017
The Paqsule is a gym bag that removes germs and smelly odours from your used gym clothes. You can push either the button on the bag or on your phone to activate the system.
A Nike Hijab for Muslim Athletes
Human Movement, Signals
Nike
March 2017
The popular sports brand Nike planning on releasing a special hijab that can be worn by athletes. The hijab is currently being tested by several Muslim athletes and will be available in 2018.
New Normal
Blog
In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016)
CELINE AERTS 