New Normal

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In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

88-Year-old the New Face of a Makeup Brand

Appearance, Signals
88-Year-Old

Instagram@baddiewinkle

December 2016

The 88-year-old Helen Ruth Elam van Winkle, also known as ‘Baddie Winkle’, is not only famous on the internet, but she also has been the face of various fashion campaigns. Now she can add being the face of a makeup brand to the list. Urban Decay had chosen Baddie Winkle to be promote their latest makeup line.