Nike
The popular sports brand Nike planning on releasing a special hijab that can be worn by athletes. The hijab is currently being tested by several Muslim athletes and will be available in 2018.
MuslimGirl
Getty Images has teamed up with MuslimGirl.com to create a collection of stock images featuring Muslim women. The pictures are meant to break with the stereotypical depiction of Muslim women being quiet and reserved. The pictures show various women with and without hijab in their everyday life, smiling and being cheerful.
In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016)
CELINE AERTS 