Heinekens ‘Open Your World’ Commercial

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Screenshot Video

April 2017

Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.

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New Normal

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In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

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