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Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.
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The MTV Movie Awards are the first to give out a gender-neutral award. The MTV Movie & TV award could be won be people from every gender. The award is won by actress Emma Watson for her role in Beauty and the Beast.
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As part of a UN Women campaign against sexual violence, metros in Mexico have gained special seats that resemble a male body. The seat is meant for men only, so they can experience to uncomfortable feeling that women have when dealing with sexual harassment.
Loganberry Books via Facebook
Bookstore Loganberry Books in Cleveland is displaying all books written by men backwards in honour of Women’s History Month. The fact that most books end being turned backwards shows how most books that get published are still written by male authors.
American Girl
American Girl has introduced its first boy doll. The doll was created so the doll line would appeal to a bigger audience that includes boys.
In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016)
Twitter@NatGeo
For the special National Geographic issue in January, the magazine has chosen to discuss gender. For the cover of the magazine, they chose transgender girl Avery Jackson.
Makeup brand Maybelline has chosen YouTube star Manny Gutierrez to promote their products. He will be the first male to do so. Together with blogger Shayla Mitchell, he will be promoting Maybelline’s newest mascara.
CELINE AERTS 