Heinekens ‘Open Your World’ Commercial

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Screenshot Video

April 2017

Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.

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Albert Heijn Vegetable Alternatives

ALbertheijn

Albert Heijn

March 2017

Supermarket Albert Heijn is trying very hard to get their customers to eat more vegetables. In order to make that work, they’ve healthy alternatives made from vegetables. Their assortment contains products like spaghetti alternatives made from courgette and rice alternatives made from broccoli. This way people who find it difficult to eat vegetables, are still able to create their favourite meal, that usually doesn’t contain very much veggies, in a healthy and nutrient way.

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A Healthy Hand

It’s safe to assume that most people enjoy feeling fit and comfortable in their own skin. Eating healthy to accomplish this though, might turn out to be a bit tricky. Whether people can’t stand the temptation of a quick snack or they simply don’t know how to eat healthy, help is on their way. A Healthy Hand is a trend focussing on stimulating healthy eating by constantly reminding people of what are healthy options through everyday life. A Healthy Hand is there to give the people a hand at the exact moment they might be thinking about food but still struggle to eat healthy. (own trend)

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An App that Stimulates Eating Vegetables

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Albert Heijn

April 2017

Dutch Supermarket Albert Heijn is starting a new service called AH Groenteboost, which translates to AH Vegetableboost. This service works with Facebook Messenger. By sending a message in messenger, you can turn the service on. You will then atomically receive various tips and tricks to eat more vegetables. This way the supermarket is aiming to stimulate the consumption of vegetables amongst its customers.

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Capacity Capture

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lejardindutemps via Tumblr

Why would you throw something that might still be useful? That is the question around Capacity Capture. Capacity Capture is a trend based on the principle of finding more efficient and eco-friendly ways to process our resources to find a good balance between all the products we throw away and the products we actually reuse. From food to oil, from oil to energy, everything has to be used to its fullest extent. (Trendwatching, 2016)

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