Why would you throw something that might still be useful? That is the question around Capacity Capture. Capacity Capture is a trend based on the principle of finding more efficient and eco-friendly ways to process our resources to find a good balance between all the products we throw away and the products we actually reuse. From food to oil, from oil to energy, everything has to be used to its fullest extent. (Trendwatching, 2016)
Ooho is a new alternative for the plastic water bottle developed by Skipping Rocks Lab. Instead of buying a bottle of water that you’ll eventually throw away, you can simply grab one of these bubbles to still your thirst. Because the bubble is made of seaweed, it’s completely biodegradable.
Adidas has developed a new shoe called the Adidas Futurecraft Biofabric. With water and the addition of special enzymes, the fabric of these shoes will dissolve within 36 hours. No fossil fuels are needed when producing the fabric, which makes it more environment friendly.