Screenshot Video
Opel has launched a campaign that allows customers to buy a car with YouTube views instead of money. People who want to participate have to upload a video that stands out from in order to get a lot of views. Forty YouTube views are worth 1 euro.
Albert Heijn
Dutch Supermarket Albert Heijn is starting a new service called AH Groenteboost, which translates to AH Vegetableboost. This service works with Facebook Messenger. By sending a message in messenger, you can turn the service on. You will then atomically receive various tips and tricks to eat more vegetables. This way the supermarket is aiming to stimulate the consumption of vegetables amongst its customers.
Real Appeal
The Real Appeal is a service that allows you to hire “friends”. After you’ve specified what kind of person you want, he/she will come to the arranged location to take pictures with you. These pictures you can use to trick people on Social Media into thinking these models are your friends.
Ray-Ban
March 2017
Ray-Ban introduces a new option in customizing your sunglasses. The service takes various pictures from your Social Media account to create a unique look.
Facebook has decided to use its popularity to prevent people from committing suicide. By using artificial intelligence they’re able to detect users who may be at risk of committing suicide. The platform will scan through posts placed by users and spot posts that may contain suicidal thoughts based on posts that have been previously reported by other users.
Ben & Jerry’s
Ice-cream company Ben & Jerry’s wants to stimulate youngsters to vote. Besides actively trying to convince them on social media, the company has found a new way to get them voting. On the Ben & Jerry’s site people can now promise to vote and when the time is nearly there the company will send them a card as reminder.
CELINE AERTS 