An App that Stimulates Eating Vegetables


Albert Heijn

April 2017

Dutch Supermarket Albert Heijn is starting a new service called AH Groenteboost, which translates to AH Vegetableboost. This service works with Facebook Messenger. By sending a message in messenger, you can turn the service on. You will then atomically receive various tips and tricks to eat more vegetables. This way the supermarket is aiming to stimulate the consumption of vegetables amongst its customers.

Used for trend: A Healthy Hand



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