Screenshot Video
Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.
MuslimGirl
Getty Images has teamed up with MuslimGirl.com to create a collection of stock images featuring Muslim women. The pictures are meant to break with the stereotypical depiction of Muslim women being quiet and reserved. The pictures show various women with and without hijab in their everyday life, smiling and being cheerful.
Tonner Doll Company
The Tonner Doll Company is planning on releasing a new doll that’s transgender. The doll is inspired by the 16-year-old Jazz Jennings.
In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016)
CELINE AERTS 