Google Let’s Users Know when an Article is Fact Checked

April 2017

Google has developed a new service that allows people to easily find out whether or not to trust a news article. From now on Google will show whether an article has been fact checked and if it’s reliable.

Netflix Pays Users to Make Subtitles

Netflix

April 2017

Streaming service Netflix is struggling to find enough translators for their Dutch subtitles. That’s why Netflix had decided to start a new program named Hermes, where users are able to translate Netflix content for money once they have passed a special test.

A Service that lets you Hire Friends for your Social Media Account

Real Appeal

March 2017

The Real Appeal is a service that allows you to hire “friends”. After you’ve specified what kind of person you want, he/she will come to the arranged location to take pictures with you. These pictures you can use to trick people on Social Media into thinking these models are your friends.

Always Access to Technology with Knocki

Knocki

November 2016

Knocki a device that turns every surface into something smart. With Knocki you’ll always have access to various devices and software.

Personalised Social Media Glasses

Ray-Ban

March 2017

Ray-Ban introduces a new option in customizing your sunglasses. The service takes various pictures from your Social Media account to create a unique look.

Getty Images Creates Positive Images of Muslim Women

MuslimGirl

March 2017

Getty Images has teamed up with MuslimGirl.com to create a collection of stock images featuring Muslim women. The pictures are meant to break with the stereotypical depiction of Muslim women being quiet and reserved. The pictures show various women with and without hijab in their everyday life, smiling and being cheerful.

New Normal

In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016)