The Traffic System that Helps you Catch the Green Light



April 2017

The Flo is a Dutch traffic system, invented by Jan-Paul de Beer. The system is placed near a traffic light in Utrecht. By looking at the symbol at the Flo you can easily see whether you need to ride faster or slower. There a 4 different symbols; the bunny means you’ll have to ride faster, the thumb means you’ve already got the right speed, the turtle means slow down and the cow means you’re not going to make it in time for the green light.

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Visual Experience

When you hear about an accident, you’ll probably know what happened and that it’s a bad thing, but do you actually imagine it? The trend Visual Experience is about seeing things that are sometimes a little bit harder to actually imagine and understand by making it more real to the person experiencing it. (own trend)

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