A Nike Hijab for Muslim Athletes



March 2017

The popular sports brand Nike planning on releasing a special hijab that can be worn by athletes. The hijab is currently being tested by several Muslim athletes and will be available in 2018.

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New Normal

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In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

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