A Healthy Hand

It’s safe to assume that most people enjoy feeling fit and comfortable in their own skin. Eating healthy to accomplish this though, might turn out to be a bit tricky. Whether people can’t stand the temptation of a quick snack or they simply don’t know how to eat healthy, help is on their way. A Healthy Hand is a trend focussing on stimulating healthy eating by constantly reminding people of what are healthy options through everyday life. A Healthy Hand is there to give the people a hand at the exact moment they might be thinking about food but still struggle to eat healthy. (own trend)

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Eco-Filling

Eco-Filling is about a new way of living in a city that keeps getting more crowded, while still being as eco-friendly as possible. Whether this means we will go up or down to create more space to live and work, we’ll make it so that not only we benefit from it, but nature too. The space we have is going to be used to its fullest extent, but this time in a green way. (own trend)

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Visual Experience

When you hear about an accident, you’ll probably know what happened and that it’s a bad thing, but do you actually imagine it? The trend Visual Experience is about seeing things that are sometimes a little bit harder to actually imagine and understand by making it more real to the person experiencing it. (own trend)

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New Normal

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In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

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Heinekens ‘Open Your World’ Commercial

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Screenshot Video

April 2017

Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.

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