Capacity Capture

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Why would you throw something that might still be useful? That is the question around Capacity Capture. Capacity Capture is a trend based on the principle of finding more efficient and eco-friendly ways to process our resources to find a good balance between all the products we throw away and the products we actually reuse. From food to oil, from oil to energy, everything has to be used to its fullest extent. (Trendwatching, 2016)

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Visual Experience

When you hear about an accident, you’ll probably know what happened and that it’s a bad thing, but do you actually imagine it? The trend Visual Experience is about seeing things that are sometimes a little bit harder to actually imagine and understand by making it more real to the person experiencing it. (own trend)

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New Normal

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In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

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