Heinekens ‘Open Your World’ Commercial

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Screenshot Video

April 2017

Heineken has launched a new campaign that encourages people to open up their world by getting to know people, who are totally different from them. The video shows people, who have totally different opinions on climate change, transgender rights and feminism, working together without knowing each other’s thoughts on the matter and then finding out how different they are. They then share a beer to talk about their differences.

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Pay for your Car with Views

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Screenshot Video

April 2017

Opel has launched a campaign that allows customers to buy a car with YouTube views instead of money. People who want to participate have to upload a video that stands out from in order to get a lot of views. Forty YouTube views are worth 1 euro.

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