New Normal

New Normal.PNG

In the modern society, diversity is starting to become something to be celebrated instead of just being “odd”. The world is changing and so are the brands we buy. Because our brands say who we are and what we stand for. That’s why we expect brands to also include diversity. No matter someone’s looks, age, beliefs or sexual preference, everyone gets included and everyone should be portraited as equal. Because brands have the power to make people who are different normal. (Trendwatching, 2016) 

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Website to Give Chinese Babies an English Name

Chinese babies

September 2016

When Chinese people want to work of study abroad, their names can cause a bit of a barrier. This is why parents often give them a second name in English. The only problem is that they don’t know which names are appropriate enough, since they often get them from pop culture. For this reason, Beau Jessup created a website for future parents in China who are planning on giving their child an English name. The website gives them several names, based on various traits.

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