Capacity Capture

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lejardindutemps via Tumblr

Why would you throw something that might still be useful? That is the question around Capacity Capture. Capacity Capture is a trend based on the principle of finding more efficient and eco-friendly ways to process our resources to find a good balance between all the products we throw away and the products we actually reuse. From food to oil, from oil to energy, everything has to be used to its fullest extent. (Trendwatching, 2016)

LENA: The Online Fashion Library

LENA is an online library for clothes. On the site you’ll be able to select the pieces you want to borrow. You can choose whether you want to pick up the clothes at the library, at one of the swap.points in Amsterdam or get it delivered afterwards. There are various subscriptions available; small, medium and large, each varying in price and the number of points. (LENA The Fashion Library, 2016)


LENA The Fashion Library

Ooho: Edible Water Bubbles

Ooho is a new alternative for the plastic water bottle developed by Skipping Rocks Lab. Instead of buying a bottle of water that you’ll eventually throw away, you can simply grab one of these bubbles to still your thirst. Because the bubble is made of seaweed, it’s completely biodegradable. This means there will be nothing left to be thrown away afterwards. (Clercq, 2017) (Skipping Rocks Lab, 2017)

Lidl’s Rooster Meat

Lidl will be the very first supermarket to start selling rooster meat from laying hens. Usually these roosters would be gassed as soon as they were hatched, because they’re bred to lay eggs. Since roosters don’t lay eggs they’re considered useless and too expensive to keep. Lidl is putting this to a stop by keeping them alive for consumption. (, 2017)


I think the trend Capacity Capture is a reaction to the growing waste problem. The world population is growing extremely fast at the moment and so does our waste production. Over the past decade our waste production has grown to ten times the number it was before. This number will continue to grow till 2050, when our waste production will be more than 2 million tonnes a day, in high-income countries, before it slowly starts to reduce. This means it’ll take over 30 years for western counties to get our waste production under control, if we don’t intervene. (Hoornweg, Bhada-Tata, & Kennedy, 2013)

There are enough ways to turn our waste in something positive. By using recycled plastic instead of producing new plastic from raw materials, for example, we would be able to save up to 87 percent in energy consumption. This is only the tip of the iceberg. By using our already available resources to their fullest extent we’ll be able to save a lot of energy, money, resources and be a bit more friendly to the earth by limiting pollution. (Solid Waste Management District, 2015)

Future Potential

In my opinion Capacity Capture is a trend that will keep on evolving through time. The amount of people aware of all the excessive waste will grow. The future I’m picturing will be so focused on being as efficient with resources as possible, that everything will be almost a hundred percent reusable. Maybe in the future all packaging will become either edible or completely biodegradable.


Clercq, P. l. (2017, April 12). Goed voor het milieu: deze waterfles kun je gewoon opeten. Opgehaald van RTLZ:

Hoornweg, D., Bhada-Tata, P., & Kennedy, C. (2013, Oktober 30). Environment: Waste production must peak this century. Opgehaald van Nature:

LENA The Fashion Library. (2016). Borrow your wardrobe online. Opgehaald van Kickstarter: (2017, April 13). Lidl gaat als eerste supermarkt hanenvlees van legkippen verkopen. Opgehaald van

Skipping Rocks Lab. (2017). Opgehaald van

Solid Waste Management District. (2015). Recycle More Factsheet.

Trendwatching. (2016). 5 Trends for 2017. Opgehaald van Trendwatching:


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